Nulo was founded when Michael Landa noticed an increasing trend of overweight and diabetic cats and dogs, and he set out to find the source of the problem. Michael found that many pet foods were filled with empty calories that came from filler ingredients so he teamed up with animal nutritionists, veterinarians, and food formulators to create recipes with great sources of animal-based proteins that are lower in carbs and use low-glycemic ingredients to promote healthy body condition and stable energy.
Ingredients:
Haddock, Deboned Salmon, Salmon Meal, Turkey Meal, Chicken Meal, Organic Oats, Chicken Fat (preserved with Mixed Tocopherols & Citric Acid), Organic Millet, Organic Barley, Acadian Redfish, Ground Miscanthus Grass, Natural Flavor, Calcium Carbonate, Salt, Dried Pumpkin, Dried Blueberries, Dried Spinach, Dried Chicory Root, DL-Methionine, Choline Chloride, Taurine, Potassium Chloride, Vitamin E Supplement, Zinc Proteinate, Zinc Sulfate, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Iron Proteinate, Niacin Supplement, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Vitamin A Supplement, Manganese Proteinate, Thiamine Mononitrate, Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Manganous Oxide, Biotin, Dried Bacillus coagulans Fermentation Product, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Sodium Selenite, Calcium Iodate, Rosemary Extract.
| Nutrient | Amount |
|---|---|
| Crude Protein (Min) | 35.00% |
| Crude Fat (Min) | 18.00% |
| Crude Fiber (Max) | 4.50% |
| Moisture (Max) | 10.00% |
| Methionine (Min) | 0.35% |
| Eicosapentaenoic Acid (EPA) (Min) | 0.32% |
| Docosahexaenoic Acid (DHA) (Min) | 0.25% |
| Calcium (Min) | 1.20% |
| Phosphorus (Min) | 1.00% |
| Potassium (Min) | 0.70% |
| Vitamin E (Min) | 300 IU/kg |
| Taurine* (Min) | 0.20% |
| Omega 6 Fatty Acids* (Min) | 3.00% |
| Omega 3 Fatty Acids* (Min) | 0.95% |
| Ascorbic Acid (Vitamin C)* (Min) | 65 mg/kg |
| Bacillus coagulans (Min)* | 80,000,000 CFU/lb |
Calorie Content: (ME Calculated) 3,622 kcal/kg, 427 kcal/cup
Nulo Challenger™ Northern Catch Puppy & Adult Haddock, Salmon, & Acadian Redfish Recipe Dog Food is formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages, except for growth of large size dogs (70 lb. or more as an adult).
Feeding Instructions:
Every dog is a little different, so the ideal feeding amount may vary with age, size and activity level. Please use the information to the right as a starting guideline only and adjust as required. Ask your veterinarian if you’re unsure. Always provide plenty of clean, fresh water and hugs.
| Weight (lbs) | Feed Adult Daily |
|---|---|
| Up to 15 lbs: | 1/2 - 1 cups |
| 16 to 25 lbs: | 1 - 1 1/2 cups |
| 26 to 40 lbs: | 1 1/2 cups - 2 cups |
| 41 to 60 lbs: | 2 - 2 3/4 cups |
| 61 to 80 lbs: | 2 3/4 - 3 1/4 cups |
| 81 to 100 lbs: | 3 1/4 - 3 3/4 cups |
| Over 100 lbs: | 3 3/4 + 1/2 cup for each additional 20 lbs |
Transition Instructions
It takes time to transition your pet to a new food without having digestive upset. Over the course of one to two weeks, you should gradually switch from the old food to the new. Start with a 75% old to 25% new mix, then 50:50, and finally 25:75, until you have switched to Nulo Pet food entirely.